Look at spam to learn how to avoid looking like it. Make an email account, display it around the Internet, and look at the spam come in. Educate yourself on how these spammers are incorrectly using email marketing and go your own way. Going the extra mile to distinguish yourself from spammers is a great way to build brand respectability.
Limit yourself to sending only one email message each week. Chances are, your customers receive a ton of email everyday, just like you. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.
Make sure your emails contain your company logo and features your brand name prominently. The template you create must include your branding, including logo and color scheme, to match your other marketing materials. This fosters brand recognition among your subscriber base.
It is a legal requirement to get someone’s permission before adding them to your mailing list. Anyone who does not want your email will consider them spam, and your reputation could suffer. If a lot of complaints are sent to your email provider, you could get in trouble for violating spam policies.
Give your readers the ability to share the content of your email easily, including through social media. Your customers will share your information with others, allowing your email list to expand.
Check how your emails look on different computers and browsers. Once your marketing message is perfected, test it using all of the major operating systems, email clients and browsers. Different email readers may show the email very differently.
Make sure everyone on your subscriber list has given permission for you to send them email. Most consumers have no interest in receiving anything spontaneously peddled to their personal email accounts. Sending mail that is unwanted can really harm your business. Concentrate your efforts on marketing strategies that are well received.