Use lots of different resources to learn about marketing through emails. Lots of books can be discovered in libraries and online. You should also try to attend local email marketing classes and workshops.
An email marketing campaign that offers more options to subscribers will generally be more effective. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. If they feel like they’re in control over the process, they will feel more comfortable.
Stay consistent. Your emails should all feature the same colors and company logo. Use a legible, easy to read font. Soon, your readers will recognize the emails you send out and look forward to reading them. A recognizable brand is an important marketing factor, especially with email marketing.
Keep in mind that the point of marketing, through email, is sales. Your emails should bring readers a bit closer to actually buying. You could do this by making an email that highlights information about a new product, promotes an older product or offers a special deal.
Provide an incentive with each email you send to your customers. When they have a reason to do business, they often will. For example, you could provide customers who click through to your site with a code to receive free shipping on certain orders.
Make sure your emails contain your company logo and features your brand name prominently. The template you create must include your branding, including logo and color scheme, to match your other marketing materials. This fosters brand recognition among your subscriber base.
It is a legal requirement to get someone’s permission before adding them to your mailing list. Anyone who does not want your email will consider them spam, and your reputation could suffer. If a lot of complaints are sent to your email provider, you could get in trouble for violating spam policies.
When working on an email marketing campaign, keep a personal tone in your messages. Your customers will then have a personal image of your site rather than one that is negative or impersonal. You could have the CEO or president of your company sign their name at the bottom of the email to help your message make a better impression on your audience.
Check how your emails look on different computers and browsers. Once your marketing message is perfected, test it using all of the major operating systems, email clients and browsers. Different email readers may show the email very differently.